What is Page rank, what are back links and why do they matter ?: Unterschied zwischen den Versionen

Version vom 9. Juni 2012, 11:58 Uhr

Initial, the jargon.

Back link: this is exactly where a website links to your site i.e. Web site X has a link pointing to your site, so your web site has a back link from Site X

A single-way link: exactly where only web site X links linkbuilding to your website, but your website does NOT link to website X

Reciprocal link: exactly where two sites have swapped links so they both link to every other

Anchor text: the text/description that is related with your link on the back link internet site.

Page rank: Google's proprietary method for assigning a worth (from 1-10 exactly where 10 is best) to the combined number and the high quality of back links pointing to your website. Frequently abbreviated to "PR"

Search Engine Outcomes Page (SERP): we use the terms "SERPs" to refer to the search engine results page, and the position of a web site on it. So if a internet site has a SERP of 3, it implies for a particular keyword search it appears on page 3 of the results. Note that some people use SERP to refer to the position on the page, so that a SERP of three could also mean the internet site appears at #3 on the very first page.

Check you page rank and backlinks now! Speedy and easy Page rank checking at what does it all mean?

In the on the internet advertising planet, Page Rank implies a lot. Increasing a website's PR is 1 of the key foci of online advertising and marketing.

The target is to get as high a PR as feasible for your internet site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the quality of the site linking to your site. How does it do this? By measuring, amongst other factors, that site's PR. There is also evidence that the degree of relatedness of content is also crucial. If you internet site is an e.g. Genuine estate internet site, then a back link from a internet site dealing in scuba gear could not be worth a lot to you. But back links from sites that have very good PR and are related to you (e.g. by sector or by region/place) are properly worth pursuing. By analysis increasing the number and good quality of links pointing to your web site, over time you will boost your PR.

Note also that several other engines also use back links as element of their SERP algorithm. Some could not be as sophisticated as Google, but a lot of measure the quantity of back links in their index and use this as portion of how they rank your web site beneath a certain search.

You can check your back links and page rank at how do I improve my Page Rank?

Firstly, make positive your internet site has good good quality content. Make other internet sites and their owners want to link to you. Then get out on the internet and start making propositions to other web contextual link building site owners in related fields.

Ideally, you will get links from internet sites that have a higher Page Rank than yours, but this is not constantly achievable. What you really should appear for are sites that:

Have very good content

Are related or connected to your web site

Have some Page Rank already (i.e. not brand new)

Also, older domains may do far better than newer domains

Some of the do nots.

Be wary of FFA (Free For All) web sites frequently these do you no great and can actually do you harm as they tend to be viewed as spam websites by some engines.

Don't "spam" your anchor text make it relevant and don't overload it with keyword phrases or repetitions.

Vary your anchor text. Use different variations or re-writes of anchor text on distinct websites.

Make sure the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or can not be for whatever cause) then you won't get any advantage from it.

Make positive that the pages you location links on have limits to the quantity of links listed. Single figures are ideal, but not usually feasible.