What is Page rank, what are back links and why do they matter ?

First, advanced link building the jargon.

Back link: this is exactly where a web site links to your site i.e. Website X has a link pointing to your web site, so your internet site has a back link from Site X

1-way link: where only website X links to your website, but your web site does NOT link to web site X

Reciprocal link: where two web sites have swapped links so they both link to each other

Anchor text: the text/description that is linked with your link on the back link internet site.

Page rank: Google's proprietary technique for assigning a value (from 1-ten where 10 is very best) to the combined quantity and the quality of back links pointing to your site. Frequently abbreviated to "PR"

Search Engine Results Page (SERP): we use the terms "SERPs" to refer to the search engine results page, and the position of a site on it. So if a web site has a SERP of three, it signifies for a specific keyword search it appears on page three of the outcomes. Note that some men and women use SERP to refer to the position on the page, so that a SERP of 3 might also mean the web site appears at #3 on the initial page.

Check you page rank and backlinks now! Rapid and effective link building service simple Page rank checking at what does it all mean?

In the on the internet marketing and advertising world, Page Rank signifies a lot. Growing a website's PR is one of the key foci of on-line advertising.

The aim is to get as high a PR as attainable for your internet site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the quality of the internet site linking to your site. How does it do this? By measuring, amongst other factors, that site's PR. There is also rank checker evidence that the degree of relatedness of content material is also essential. If you web site is an e.g. True estate internet site, then a back link from a website dealing in scuba gear may possibly not be worth significantly to you. But back links from sites that have excellent PR and are connected to you (e.g. by business or by region/location) are properly worth pursuing. By growing the number and quality of links pointing to your internet site, over time you will improve your PR.

Note also that numerous other engines also use back links as portion of their SERP algorithm. Some might not be as sophisticated as Google, but many measure the quantity of back links in their index and use this as component of how they rank your website below a distinct search.

You can check your back links and page rank at how do I improve my Page Rank?

Firstly, make sure your web site has good top quality content material. Make other internet sites and their owners want to link to you. Then get out on the net and commence generating propositions to other site owners in related fields.

Ideally, you will get links from internet sites that have a greater Page Rank than yours, but this is not always attainable. What you should look for are sites that:

Have very good content material

Are related or connected to your site

Have some Page Rank currently (i.e. not brand new)

Also, older domains may do far better than newer domains

Some of the do nots.

Be wary of FFA (Cost-free For All) internet sites usually these do you no excellent and can truly do you damage as they tend to be viewed as spam internet sites by some engines.

Do not "spam" your anchor text make it related and don't overload it with keywords or repetitions.

Vary your anchor text. Use different variations or re-writes of anchor text on different web sites.

Make sure the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or can't be for whatever cause) then you will not get any advantage from it.

Make sure that the pages you spot links on have limits to the number of links listed. Single figures are perfect, but not constantly achievable.