What is Page rank, what are back links and why do they matter ?

Initial, the jargon.

Back link: this is where a website links to your website i.e. Site X has a link pointing to your web site, so your site has a back link from Web site X

1-way link: high quality backlinks where only internet site X links to your site, but your site does NOT link to website X

Reciprocal link: where two web sites have swapped links so they each link to each other

Anchor text: the text/description that is associated with your link on the back link web site.

Page rank: Google's proprietary program for assigning a value (from 1-10 where ten is best) to the combined quantity and the quality of back links pointing to your web site. Typically abbreviated to "PR"

Search Engine Results Page (SERP): we use the terms "SERPs" backlinks to refer to the search engine results page, and the position of a site on it. So if a internet site has a SERP of three, it signifies for a particular keyword search it appears on page 3 of the results. Note that some folks use SERP to refer to the position on the page, so that a SERP of 3 might also mean the website appears at #three on the 1st page.

Check you page rank and backlinks now! Quick and effortless Page rank checking at what does it all mean?

In the on-line marketing world, Page Rank signifies a lot. Growing a website's PR is 1 of the key foci of on the web marketing and advertising.

The objective is to get as high a PR as possible for your web site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the high quality of the site linking to your site. How does it do this? By measuring, amongst other factors, that site's PR. There is also evidence that the degree of relatedness of content material is also important. If you web site is an e.g. Actual estate site, then a back link from a website dealing in scuba gear might not be worth much to you. But back links from sites that have good PR and are connected to you (e.g. by market or by region/place) are well worth pursuing. By increasing the quantity and high quality of links pointing to your web site, over time you will increase your PR.

Note also that a lot of other engines also use back links as element of their SERP algorithm. Some might not be as sophisticated as Google, but several measure the quantity of back links in their index and use this as portion of how they rank your website under a certain search.

You can check your back links and page rank at how do I boost my Page Rank?

Firstly, make positive your web site has very good high quality content material. Make other web sites and their owners want to link to you. Then get out on the net and commence generating propositions to other internet site owners in associated fields.

Ideally, you will get links from internet sites that have a larger Page Rank than yours, but this is not often possible. What you must appear for are web sites that:

Have very good content

Are relevant or related to your site

Have some Page Rank already (i.e. not brand new)

Also, older domains might do better than newer domains

Some of the do nots.

Be wary of FFA (Cost-free For All) internet sites usually these do you no excellent and can actually do you harm as they tend to be viewed as spam websites by some engines.

Don't "spam" your anchor text make it relevant and don't overload link building it with keywords or repetitions.

Vary your anchor text. Use distinct variations or re-writes of anchor text on different websites.

Make sure the page exactly where your link will be placed has been indexed by the search engines. If it has not been indexed (or cannot be for whatever purpose) then you will not get any advantage from it.

Make certain that the pages you spot links on have limits to the number of links listed. Single figures are perfect, but not usually possible.