Benefit From Repeat Visitors At No Extra Cost
Author: Rusty Pritchard
Your website is up and running. It is bursting at the seams with great content, and more first-time visitors are popping in every day. This is only the beginning. After the initial bout of success, the next step is to ensure your visitors return to your site.
People consult the web to get accurate and up-to-date information. Your website must change with the times or it will be worthless. Therefore, update your website regularly. Install a date counter to let your readers know when you last made updates and changes. It is an easy way of letting people know that the information on your site is not old.
You can update your site in various ways. Adding fresh content, reposting old articles from the archives, or giving a new design to your page are all different routes to the same goal. Embedding relevant links to similar sites or blogs is another update option. Use games, voting polls, and comment areas to interact with your visitors. Enhance text by inserting graphics and videos to keep your readers from getting bored.
Add tools to allow visitors to recommend your site to their friends and subscribe to updates or newsletters. Make use of plug-ins that allow one-click sharing through popular social networking sites. Include a feature that allows them to e-mail your page links to friends who may not be active on social networking sites. Not only are you making it easy to share your pages, but you are marketing your site at the same time. Moreover, create a subscription page and make it accessible to your viewers, encouraging them to subscribe to newsletters or updates to keep them abreast of revisions or additions to your site. An RSS feed signup link is also a good idea. All of these tools are going to drive returning visitors to your website.
Keywords are essential for increasing the number of people who see your site. Keywords are like road maps. Search engines can use keywords to locate your site. This will increase the amount of new traffic that you receive daily. It will also make it easy for your former visitors to find your site in the event that they forget its address or have yet to subscribe to your Facebook, Twitter, or feed options. So that you are more recognizable to search engines and your visitors, use relevant page titles and strong keywords throughout the title, URL, description, and post. You want your website to be found quickly and easily to benefit both you and your visitors.
It is important to respect your visitors and the email addresses they provide if you wish to enjoy their trust over the long term. Don't send subscribers emails that hey did not ask for. Spamming your visitors is something you should never do. Never misuse the contact information for advertisement purposes. Advertise on your site instead, and bring people to see your site with interesting newsletters and mailings. Emails should be precise and to the point. You will have a good subscriber list if your users like your newsletters.
Consider what your visitors want from their point of view. What are your expectations for a good website? What site features would make you want to return? Offer inducements that you think will allure and interest your visitors. It might be articles with insightful content or relevant discount offers they would appreciate. Advertising occasional promotions or contests will keep your visitors happy and increase the positive online buzz about your website. Everybody loves a great offer. If you keep providing attractive options, they will keep returning.
A site remains attractive to visitors when it is regularly updated, has plenty of promotional features, and supplies subscription offers. Unless you have desirable content, all of those other frills are worthless. People will return if you provide them with an incentive to do so.
